AP Showcase at SXSW

Saturday was a big day for us. We sponsored a stage with Alternative Press for their massive, free and, dare I say, amazing showcase at SXSW. I talked to some kids who were waiting until 3am to get in- and some camped out the night before. It may be one of the biggest things that happens during the festival because it's free, all ages and on the weekend. Kids take this stuff seriously.

Take a look at the line up and you'll see why:

Our stage featured Sum 41 as our headliners. Keeping in mind that I've never seen Sum 41 ever and that I've listened to them since 2003, this was a pretty big deal. To me at least. The set was so, so good. I cannot believe they are playing Warped, too. It will make my summer for sure. I snapped what pics I could while I was there- because I was kinda busy jumping around and singing. After they finished, Brandon and I took some shirts and sunglasses we had left over from the gifting suite and threw it off the stage. Those kids went rabid! I wish my camera was up there, but we had no idea it was going to be that intense.

Despite the cold, it was an awesome show!